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Agil, digital, phänomenal? : Erfolgreiche Kundenansprache und -bindung in Zeiten der digitalen Transformation

Title data

Germelmann, Claas Christian ; Neder, Pablo:
Agil, digital, phänomenal? : Erfolgreiche Kundenansprache und -bindung in Zeiten der digitalen Transformation.
2018
Event: Digitale Transformation in der Ernährungswirtschaft , 18.09.2018 , Garching.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 26 Sep 2018 08:53
Last Modified: 26 Sep 2018 08:53
URI: https://eref.uni-bayreuth.de/id/eprint/45824