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Ethik und Dialogmarketing : Eine Untersuchung des State-of-the-Art

Title data

Kaiser, Matthias J. ; Wagner, Tobias:
Ethik und Dialogmarketing : Eine Untersuchung des State-of-the-Art.
In: Deutscher Dialogmarketing Verband e.V. (ed.): Dialogmarketing Perspektiven 2017/2018 : Tagungsband 12. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Springer Gabler , 2018 . - pp. 213-233
ISBN 978-3-658-20597-3
DOI: https://doi.org/10.1007/978-3-658-20598-0_10

Further data

Item Type: Article in a book
Refereed: No
Keywords: Dialogmarketing; Kongress; State-of-the-Art; Ethiktheorie; Marketingethik
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 300 Social sciences, sociology and anthropology
300 Social sciences > 330 Economics
Date Deposited: 19 Oct 2018 06:20
Last Modified: 19 Oct 2018 06:20
URI: https://eref.uni-bayreuth.de/id/eprint/46094