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Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfaction and Team Loyalty

Title data

Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
Clothes Make the Fan : the Effect of Team Merchandise Usage on Team Identification, Fan Satisfaction and Team Loyalty.
In: Journal of Global Sport Management. (29 January 2019) .
ISSN 2470-4075
DOI: https://doi.org/10.1080/24704067.2018.1531354

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 Feb 2019 08:18
Last Modified: 05 Feb 2019 08:18
URI: https://eref.uni-bayreuth.de/id/eprint/47191