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Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm

Title data

Jaakkola, Elina ; Conduit, Jodie ; Fehrer, Julia:
Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm.
In: Vargo, Stephen L. ; Lusch, Robert F. (ed.): The SAGE Handbook of Service-Dominant Logic. - Thousand Oaks, USA : SAGE Publications , 2018 . - pp. 580-598
ISBN 978-1-5264-0283-7

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 20 Feb 2019 08:01
Last Modified: 20 Feb 2019 08:01
URI: https://eref.uni-bayreuth.de/id/eprint/47477