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New Approaches for Brand Confusion Analysis Based on Ad Similarities

Title data

Baier, Daniel:
New Approaches for Brand Confusion Analysis Based on Ad Similarities.
2017
Event: Conference of the International Federation of Classification Societies (IFCS2017) , August 8-10, 2017 , Tokyo, Japan.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Mar 2019 07:35
Last Modified: 07 Mar 2019 08:12
URI: https://eref.uni-bayreuth.de/id/eprint/47866