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Technology Acceptance Model or Uses and Gratifications Approach : Which Approach is Better Suited to Explain the Acceptance of Digital Voice Assistants?

Title data

Ewers, Karolina ; Baier, Daniel:
Technology Acceptance Model or Uses and Gratifications Approach : Which Approach is Better Suited to Explain the Acceptance of Digital Voice Assistants?
2019
Event: 5th European Conference on Data Analysis (ECDA2019) , March 18-20, 2019 , Bayreuth, Germany.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Mar 2019 08:33
Last Modified: 07 Mar 2019 08:33
URI: https://eref.uni-bayreuth.de/id/eprint/47875