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Persuasive Word-of-Mouth Sources - Who Are They? : The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Title data

Woratschek, Herbert ; Horbel, Chris:
Persuasive Word-of-Mouth Sources - Who Are They? : The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence.
2008
Event: 37th European Marketing Academy Conference (EMAC), University of Brighton , 27.-30. Mai 2008 , Brighton, Großbritannien.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Dec 2014 09:11
Last Modified: 11 Dec 2014 09:11
URI: https://eref.uni-bayreuth.de/id/eprint/4794