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Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings

Title data

Woratschek, Herbert ; Schönberner, Jan ; Buser, Markus:
Sport Sponsorship as an Engagement Platform : Micro-Foundations through Empirical Findings.
2019
Event: 48th European Marketing Academy Conference (EMAC) , 28.-31.05.2019 , Hamburg.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 Jun 2019 06:46
Last Modified: 05 Jun 2019 06:46
URI: https://eref.uni-bayreuth.de/id/eprint/49255