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Market Shaping through Radical Technological Innovation

Title data

Fehrer, Julia ; Jonas, Julia M. ; Nenonen, Suvi ; Storbacka, Kaj ; Brodie, Roderick J.:
Market Shaping through Radical Technological Innovation.
2019
Event: 28th Annual Frontiers in Service Conference , 18-21 July 2019 , Singapore.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Jul 2019 06:31
Last Modified: 03 Jul 2019 06:31
URI: https://eref.uni-bayreuth.de/id/eprint/49779