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An empirical exploration of sponsorship sales in North American professional sport : Is it time to rethink our approach?

Title data

O'Reilly, Norm ; Ströbel, Tim ; Pfahl, Michael ; Kahler, Jim:
An empirical exploration of sponsorship sales in North American professional sport : Is it time to rethink our approach?
In: Sport, Business and Management. Vol. 8 (2018) Issue 1 . - pp. 15-34.
ISSN 2042-678X
DOI: https://doi.org/10.1108/SBM-07-2016-0035

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Nov 2019 09:53
Last Modified: 19 Nov 2019 09:53
URI: https://eref.uni-bayreuth.de/id/eprint/53247