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How the German Automotive Industry Maintains Product Superiority : Integrating Suppliers and Start-Ups into the Search for Innovative Ideas – The Case of AUDI AG

Title data

Baier, Daniel ; Rese, Alexandra ; Homfeld, Felix:
How the German Automotive Industry Maintains Product Superiority : Integrating Suppliers and Start-Ups into the Search for Innovative Ideas – The Case of AUDI AG.
2019
Event: Colloque international „Vers le haut de gamme made in France“ , November 21-22, 2019 , Centre de conférences Pierre Mendès France, Ministère de l’Économie et des Finances, Paris, Frankreich.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Dec 2019 08:59
Last Modified: 03 Dec 2019 08:59
URI: https://eref.uni-bayreuth.de/id/eprint/53444