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How to attract applicants in the Atlantic versus the Asia-Pacific region? : A cross-national analysis on China, India, Germany, and Hungary

Title data

Baum, Matthias ; Kabst, Rüdiger:
How to attract applicants in the Atlantic versus the Asia-Pacific region? : A cross-national analysis on China, India, Germany, and Hungary.
In: Journal of World Business. Vol. 48 (2013) Issue 2 . - pp. 175-185.
ISSN 1090-9516
DOI: https://doi.org/10.1016/j.jwb.2012.07.002

Abstract in another language

While previous studies have shown that firms need to build a favourable employer image to prevail in the war for talent we still lack of an international perspective on employer branding. Based on a survey among engineering students from China, India, Germany, and Hungary, we show that the impact of some facets of employer image (e.g. task attractiveness) varies across different countries, while other employer image facets, such as perceived career opportunities and working atmosphere, unfold a stable influence on students’ intention to apply. Thus, we propose that there is an opportunity for a global employer positioning approach.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Cross-national research; Recruitment; Applicant attraction; Employer image; Employer branding; Structural-equation modelling
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Apr 2020 10:18
Last Modified: 10 Aug 2020 10:13
URI: https://eref.uni-bayreuth.de/id/eprint/54784