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Paying mobile at the point of sale - a question of culture?

Title data

Fischer, Maximilian ; Reith, Riccardo ; Lis, Bettina:
Paying mobile at the point of sale - a question of culture?
Bayreuth , 2020 . - 49 p.
DOI: https://doi.org/10.15495/EPub_UBT_00004719

Official URL: Volltext

Project information

Project financing: Universitätsverein Bayreuth e.V.

Abstract in another language

Contrary to the USA, the breakthrough of mobile payment (MP) in Germany has not yet been realized. Based on an extended technology acceptance model (TAM), we therefore analyzed the moderating effects of Hofstede’s cultural dimensions on technological, social, and trust-related aspects influencing the behavioral intention towards using MP. We identified that the impact of social influence on the intention to use MP is stronger affecting German inhabitants. Except for this, culture could not be detected as a moderator within our study. Nevertheless, we identified that the trust in MP, the perceived usefulness, as well as the social influence have the strongest impact on the intention to use in both countries. The results reinforce the importance of emphasizing the trustworthiness of the systems and contribute to MP research across countries.

Further data

Item Type: Working paper, discussion paper
Keywords: mobile payment; technological cultural differences; technology adoption and diffusion; customer usage intention; cross-culutral investigation
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Apr 2020 21:00
Last Modified: 14 Apr 2020 06:14
URI: https://eref.uni-bayreuth.de/id/eprint/54920