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Service Dominant Logic and Market Innovation

Title data

Baker, Jonathan J. ; Fehrer, Julia ; Brodie, Roderick J.:
Service Dominant Logic and Market Innovation.
In: Bridges, Eileen ; Fowler, Kendra (ed.): The Routledge Handbook to Service Insights and Ideas. - London ; New York : Routledge , 2020
ISBN 9781351245234

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Apr 2020 08:54
Last Modified: 16 Apr 2020 08:54
URI: https://eref.uni-bayreuth.de/id/eprint/54950