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The Logic of Sport Products in Sport Sponsorship

Title data

Woratschek, Herbert ; Griebel, Lars:
The Logic of Sport Products in Sport Sponsorship.
In: SMAB Relevant Management Insights. Vol. 1 (2020) Issue 05 . - pp. 1-4.

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Apr 2020 06:41
Last Modified: 17 Apr 2020 06:41
URI: https://eref.uni-bayreuth.de/id/eprint/54956