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Increasing Conversion Rates Through Eye Tracking, TAM, A/B Tests : A Case Study

Title data

Baier, Daniel ; Rese, Alexandra:
Increasing Conversion Rates Through Eye Tracking, TAM, A/B Tests : A Case Study.
In: Imaizumi, Tadashi ; Nakayama, Atsuho ; Yokoyama, Satoru (ed.): Advanced Studies in Behaviormetrics and Data Science. - Singapore : Springer , 2020 . - pp. 341-353 . - (Behaviormetrics : Quantitative Approaches to Human Behavior ; 5 )
ISBN 978-981-15-2699-2
DOI: https://doi.org/10.1007/978-981-15-2700-5_21

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Apr 2020 09:03
Last Modified: 27 Apr 2020 09:03
URI: https://eref.uni-bayreuth.de/id/eprint/55023