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Maximizing Return on Investment from Direct Marketing Campaigns : A New Uplift Modeling Approach for Online Shops

Title data

Baier, Daniel ; Stöcker, Björn:
Maximizing Return on Investment from Direct Marketing Campaigns : A New Uplift Modeling Approach for Online Shops.
2020
Event: Data Analysis and Classification in Marketing (AG Marketing) , November 14th – 15th, 2019 , Karlsruher Institut für Technologie (KIT), Karlsruhe.
(Conference item: Workshop , Speech )
DOI: https://doi.org/10.5445/IR/1000119609

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 04 Jun 2020 08:16
Last Modified: 04 Jun 2020 08:16
URI: https://eref.uni-bayreuth.de/id/eprint/55465