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Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation

Title data

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Sponsors’ Buying Center : Sponsorship Decisions in the Logic of Value Co-Creation.
In: SMAB Relevant Management Insights. Vol. 1 (June 2020) Issue 9 . - pp. 1-5.

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 01 Jul 2020 06:01
Last Modified: 01 Jul 2020 06:01
URI: https://eref.uni-bayreuth.de/id/eprint/55648