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Chatbots in retailers’ customer communication : How to measure their acceptance?

Title data

Rese, Alexandra ; Ganster, Lena ; Baier, Daniel:
Chatbots in retailers’ customer communication : How to measure their acceptance?
In: Journal of Retailing and Consumer Services. Vol. 56 (September 2020) . - No. 102176.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2020.102176

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Jul 2020 06:31
Last Modified: 15 Jul 2020 06:31
URI: https://eref.uni-bayreuth.de/id/eprint/55827