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Innovation Management

Title data

Bouncken, Ricarda B.:
Innovation Management.
ed.: Bouncken, Ricarda B. . Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation (BWL VI)
Bayreuth , 2020 . - 33 p. - (BaRoS - Bayreuth Reports on Strategy ; 13 )
DOI: https://doi.org/10.15495/EPub_UBT_00004924

Official URL: Volltext

Abstract in another language

In the course "Innovation management" the participants will gain a basic understanding for the meaning of innovation in the context of business administration. Furthermore, different tools for effective innovation management (creativity techniques, technology- and strategic management of innovations) are imparted. In the further course of the class, those tools and techniques are applied to practical examples. This publication gives a first broad and short overview over the class.

Abstract in another language

In der Veranstaltung "Innovationsmanagement" sollen Teilnehmende ein grundlegendes Verständnis für die Bedeutung von Innovationen im betriebswirtschaftlichen Kontext erhalten. Darüber hinaus werden verschiedene Instrumente für ein effektives Innovationsmanagement (Kreativitätsförderung, Technologie- und Strategiemanagement von Innovationen) vermittelt, die im weiteren Verlauf der Veranstaltung in praktischen Beispielen angewendet werden. Diese Veröffentlichung gibt einen ersten groben und kurzen Überblick über die vollständige Veranstaltung.

Further data

Item Type: Project report, research report, expert assessments
Keywords: Innovation Management; Strategic Management; Creativity Techniques
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization > Chair Business Administration VI - Strategic Management and Organization - Univ.-Prof. Dr. Ricarda Bouncken
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 25 Jul 2020 21:00
Last Modified: 27 Jul 2020 05:44
URI: https://eref.uni-bayreuth.de/id/eprint/56159