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Privacy on the road? : Evaluating German consumers’ intention to use connected cars

Title data

Buck, Christoph ; Reith, Riccardo:
Privacy on the road? : Evaluating German consumers’ intention to use connected cars.
In: International Journal of Automotive Technology and Management. (July 2020) .
ISSN 1741-5012

Official URL: Volltext

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI Digital LifeNo information

Abstract in another language

Cars are developing into networked systems and digital entities. In order to improve service quality, enable new value propositions, and achieve a better driving experience, connected cars increasingly utilize the data and devices of their occupants. This situation is completely new for consumers, as cars have not been viewed as data collecting devices of highly personal information so far. These novel developments raise the question whether consumers realize and are concerned about the disclosure of sensitive personal data while using connected cars. Research in the field of privacy indicates that consumers value their privacy and that privacy concerns induce privacy behaviour. Therefore, this study aims to empirically validate a research model which considers privacy concerns as a crucial construct in predicting the intention to use connected cars. The results of our investigation enhance the understanding of consumers’ privacy concerns in connected cars and will help car manufacturers to adequately address these issues within their market strategy.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Connected cars; Privacy concerns; Privacy calculus; Consumer acceptance; Acceptance model
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management > Chair Business Administration VII - Information Systems Management - Univ.-Prof. Dr. Torsten Eymann
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 30 Jul 2020 06:56
Last Modified: 30 Jul 2020 06:56
URI: https://eref.uni-bayreuth.de/id/eprint/56187