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Examining Best-Worst Scaling's validity and reliability : Worth a try?

Title data

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried:
Examining Best-Worst Scaling's validity and reliability : Worth a try?
2020
Event: 2nd Meeting of AG MARKETING GfKl , August, 17-18, 2020 .
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Virtually
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 20 Aug 2020 06:18
Last Modified: 20 Aug 2020 06:18
URI: https://eref.uni-bayreuth.de/id/eprint/56587