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Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions

Title data

Schönberner, Jan ; Woratschek, Herbert ; Ellert, Guido:
Hidden Agenda in Sport Sponsorship : The Influence of Managers' Personal Objectives on Sport Sponsorship Decisions.
In: Sport Management Review. (20 August 2020) .
ISSN 1441-3523
DOI: https://doi.org/10.1016/j.smr.2020.07.001

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 21 Aug 2020 06:15
Last Modified: 21 Aug 2020 06:15
URI: https://eref.uni-bayreuth.de/id/eprint/56614