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Stadium Visitors' Smartphone Usage and Digital Resource Integration

Title data

Horbel, Chris ; Buck, Christoph ; Diel, Sören ; Reith, Riccardo ; Walter, Yannic:
Stadium Visitors' Smartphone Usage and Digital Resource Integration.
In: Sport, Business and Management. (2020) .
ISSN 2042-678X
DOI: https://doi.org/10.1108/SBM-10-2019-0099

Official URL: Volltext

Abstract in another language

Purpose – Smartphones have become ubiquitous devices that enable individuals to integrate digital resources in virtually all value co-creation processes, including visiting sport events. Therefore, the purpose of this paper is to understand smartphone-enabled digital resource integration in the context of sport events from an individual intra-perspective. It thereby connects the perspectives of Service Dominant Logic and Experiential Computing.
Design/methodology/approach – A conceptual model was developed and empirically tested utilizing a survey of 707 visitors of eight first and second league basketball, handball, and football matches in Germany. Partial least squares structural equation modeling was applied to test the proposed hypotheses.
Findings – The results reveal that stadium visitors integrate sport event-related and unrelated digital resources to co-create value at sport events. While event-unrelated digital resources generally have more influence on visitors’ perceived value, their importance is decreasing with higher team identification. Digital resources in the form of sports betting opportunities are only relevant in some specific contexts. Hence, both individual and contextual characteristics determine digital resource integration.
Originality/value –This study integrates the perspectives of value co-creation at sport events and Experiential Computing and proposes a conceptual model exploring how sport event visitors enrich their experience through the integration of sport event-related and -unrelated smartphone-enabled digital resources. By illuminating the intra-level perspective of sport event visitors’ resource integration, it provides the basis for future studies on digital resource integration on higher levels of aggregation including engagement platforms and entire sport event ecosystems.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Service Dominant Logic; Sport Value Framework; Experiential Computing; Digital Value Co-Creation; Digital Resources
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management > Chair Business Administration VII - Information Systems Management - Univ.-Prof. Dr. Torsten Eymann
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2020 06:08
Last Modified: 27 Aug 2020 06:08
URI: https://eref.uni-bayreuth.de/id/eprint/56645