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Globalising the Idea that the "Customer is King" : the Case of Shopping Centre Internationalisation to Poland

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
Globalising the Idea that the "Customer is King" : the Case of Shopping Centre Internationalisation to Poland.
In: Zentes, Joachim (ed.): Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven. - Wiesbaden : Gabler , 2011 . - pp. 611-628
ISBN 978-3-8349-6793-0
DOI: https://doi.org/10.1007/978-3-8349-6793-0_36

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 08 Apr 2016 07:17
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5942