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Why Students Identify with Their University : a "Students as Active Participants" Paradigm Perspective

Title data

Germelmann, Claas Christian ; Stieler, Maximilian ; Röder, Thomas:
Why Students Identify with Their University : a "Students as Active Participants" Paradigm Perspective.
2013
Event: 42nd European Marketing Academy Conference (EMAC) , Juni 2013 , Istanbul, Türkei.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Abstract
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Apr 2016 08:42
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5952