Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Consumers' reactions to editorial support for ads : an experimental test under two exposure conditions

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Consumers' reactions to editorial support for ads : an experimental test under two exposure conditions.
2009
Event: 38th European Marketing Academy Conference (EMAC) , May 26-29, 2009 , Nantes, France.
(Conference item: Conference , Other Presentation type)

Further data

Item Type: Conference item (Other)
Refereed: Yes
Additional notes: Abstract
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Apr 2016 13:01
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/5969