Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Is the role of purpose at a crossroads? : A novel conceptualization and insights from the COVID-19 crisis

Title data

Winter, Andreas ; Germelmann, Claas Christian:
Is the role of purpose at a crossroads? : A novel conceptualization and insights from the COVID-19 crisis.
In: Projectics = Proyéctica = Projectique. (2020) Issue 27 . - pp. 21-38.
ISSN 2032-0043

Official URL: Volltext

Abstract in another language

Discussion about the role of purpose in organizational and marketing management has gained momentum. Although supporters as well as critics see their positions confirmed, no consensus has yet emerged on the definition of purpose, and an elementary scientific discourse is missing. The article provides a fundamental understanding of higher purpose as the overarching, long-term, and never fully achievable reason for an organization to exist and introduces it as a central component of organizational management. A conceptual framework is derived to shed light on its dimensions as well as to provide guidelines for practical use. Using insights from the COVID-19 pandemic, the article highlights different aspects of the framework and illuminates the key roles of perceived relevance and perceived authenticity for the development of a higher purpose. The article concludes by summarizing the findings, identifying central limitations, and discussing further research topics.

Abstract in another language

Le débat sur le rôle de l'objectif dans le management organisationnel et le marketing prend de l'ampleur. Si les partisans comme les détracteurs voient leurs positions confirmées, aucun consensus ne s'est encore dégagé sur la définition de l’objectif, et une réflexion scientifique essentielle fait défaut. L'article fournit une compréhension fondamentale de l'objectif supérieur défini comme une raison primordiale, qui s’inscrit dans le long terme, jamais entièrement réalisable et indispensable pour qu'une organisation existe. Il l'introduit comme un élément central du management organisationnel. Un cadre conceptuel est dérivé pour éclairer ses dimensions ainsi que pour fournir des lignes directrices pour une utilisation opérationnelle. En utilisant les informations de la pandémie COVID-19, l'article met en évidence différents aspects du cadre et met en lumière les rôles clés de la pertinence perçue et de l'authenticité perçue pour le développement d'un objectif supérieur. L'article se termine en résumant les résultats, en identifiant les limites principales et en discutant d’autres voies futures de recherches.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Purpose; Higher Purpose; Perceived Relevance; Perceived Authenticity; COVID-19
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 07 Jan 2021 13:16
Last Modified: 07 Jan 2021 13:16
URI: https://eref.uni-bayreuth.de/id/eprint/60666