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Neue Formen der Kundenkommunikation durch mobile IuK-Technologien : Eine ökonomische Analyse am Beispiel des "Extra Future Stores"

Title data

Strüker, Jens ; Sackmann, Stefan:
Neue Formen der Kundenkommunikation durch mobile IuK-Technologien : Eine ökonomische Analyse am Beispiel des "Extra Future Stores".
In: Proceedings of the Multikonferenz Wirtschaftsinformatik. - Berlin : AKA , 2004

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems and Sustainable IT Management > Professor Information Systems and Sustainable IT Management - Univ.-Prof. Dr. Jens Strüker
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems and Sustainable IT Management
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 15 Dec 2020 13:37
Last Modified: 22 Apr 2021 12:43
URI: https://eref.uni-bayreuth.de/id/eprint/61171