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Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions

Title data

Schönberner, Jan ; Woratschek, Herbert ; Ströbel, Tim:
Malaetninger for sportssponsorater og deres indflydelse pa sponsorrelaterede beslutninger = Sports Sponsorship Objectives and their Influence on Sponsorship Decisions.
In: Cortsen, K. ; Hehr, M. ; Nielsen, R. (ed.): Sportsmanagement. - Copenhagen : Reizels Publishers , 2021 . - pp. 84-91
ISBN 9788702319231

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 02 Sep 2021 08:42
Last Modified: 06 Sep 2021 06:21
URI: https://eref.uni-bayreuth.de/id/eprint/66895