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Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective

Title data

Griebel, Lars ; Ströbel, Tim ; Anderski, Matthias:
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective.
In: Bodet, Guillaume ; Mueller, Jacqueline (ed.): 29th European Association for Sport Management Conference (EASM) : Book of abstracts. - s.l. , 2021 . - p. 102

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Sep 2021 12:38
Last Modified: 21 Dec 2021 13:35
URI: https://eref.uni-bayreuth.de/id/eprint/66961