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Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective

Title data

Griebel, Lars ; Ströbel, Tim ; Anderski, Matthias:
Rethinking Brand Management within Sports : Advancing to a Multi-Actor Perspective.
2021
Event: 29th European Association for Sport Management Conference (EASM) , 02.09.2021 , Virtual Conference.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Sep 2021 12:38
Last Modified: 07 Sep 2021 12:38
URI: https://eref.uni-bayreuth.de/id/eprint/66961