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Towards a Mobile App Diffusion of Innovations model : A multinational study of mobile wallet adoption

Title data

Shaw, Norman ; Eschenbrenner, Brenda ; Brand, Benedikt Martin:
Towards a Mobile App Diffusion of Innovations model : A multinational study of mobile wallet adoption.
In: Journal of Retailing and Consumer Services. Vol. 64 (2022) .
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2021.102768

Abstract in another language

Demand for contactless payments has increased worldwide, but adoption varies by country. We propose a more parsimonious Diffusion of Innovations model (i.e., complexity is dropped and compatible advantage replaces relative advantage and compatibility) to investigate mobile wallet adoption, but with context-relevant extensions of security, privacy and ubiquity. The model is empirically tested for Canada, Germany and the United States. The findings support the proposed model. Furthermore, we find ubiquity, privacy concerns and security risks vary by country, and ubiquity plays a mediating role. This model can be utilized in future mobile app studies and provides country-specific guidance to practitioners.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Diffusion of Innovation; Mobile Wallet; Multinational; Mobile Payment; Compatible Advantage
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 14 Sep 2021 09:27
Last Modified: 14 Sep 2021 09:27
URI: https://eref.uni-bayreuth.de/id/eprint/67030