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Leveraging Sport Sponsorship : The Effects of Activation Activities and Perceived Authenticity

Title data

Schönberner, Jan ; Woratschek, Herbert ; Lahey, Johannes:
Leveraging Sport Sponsorship : The Effects of Activation Activities and Perceived Authenticity.
2021
Event: 29th European Association for Sport Management Conference (EASM) , Virtual Conference.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 21 Sep 2021 09:49
Last Modified: 21 Sep 2021 09:49
URI: https://eref.uni-bayreuth.de/id/eprint/67078