Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops

Title data

Baier, Daniel ; Stöcker, Björn:
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. (2021) .
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-021-01068-3

Further data

Item Type:	Article in a journal
Refereed:	Yes
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	24 Nov 2021 07:22
Last Modified:	24 Nov 2021 07:22
URI:	https://eref.uni-bayreuth.de/id/eprint/67993