Title data
Baier, Daniel ; Stöcker, Björn:
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft.
(2021)
.
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-021-01068-3
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | Yes |
Keywords: | Uplift modeling; Heckman sample selection model; Zero-inflated
negative binomial regression; Random forests; Online shops |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 24 Nov 2021 07:22 |
Last Modified: | 16 Mar 2022 09:49 |
URI: | https://eref.uni-bayreuth.de/id/eprint/67993 |