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The Role of Digital Engagement Platforms for Athlete Branding

Title data

Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
The Role of Digital Engagement Platforms for Athlete Branding.
In: Book of Abstracts : FISU World Conference ; 30th Winter Universiade Lucerne 2021 Switzerland. - Lucerne , 2021 . - pp. 9-10

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 10 Dec 2021 10:32
Last Modified: 10 Dec 2021 10:32
URI: https://eref.uni-bayreuth.de/id/eprint/68127