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Neue Produkte multimedial testen : Wie man Kundenpräferenzen ohne reale Produkte realitätsnah ermittelt

Title data

Brusch, Michael ; Baier, Daniel:
Neue Produkte multimedial testen : Wie man Kundenpräferenzen ohne reale Produkte realitätsnah ermittelt.
In: New Management. Vol. 72 (2003) Issue 3 . - pp. 30-37.
ISSN 0019-9281

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Feb 2015 11:26
Last Modified: 25 Feb 2015 12:55
URI: https://eref.uni-bayreuth.de/id/eprint/6867