Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Multimedia Stimulus Presentation Methods for Conjoint Studies in Marketing Research

Title data

Brusch, Michael ; Baier, Daniel:
Multimedia Stimulus Presentation Methods for Conjoint Studies in Marketing Research.
In: Schrader, Martin ; Gaul, Wolfgang ; Vichi, Maurizio (Hrsg.): Between Data Science and Applied Data Analysis. - Berlin : Springer , 2003 . - pp. 530-537 . - (Studies in Classification, Data Analysis, and Knowledge Organization )
ISBN 3-540-40354-X
DOI: https://doi.org/10.1007/978-3-642-18991-3_60

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Feb 2015 12:01
Last Modified: 16 Feb 2015 12:01
URI: https://eref.uni-bayreuth.de/id/eprint/6869