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Innovative Marktforschungsmethoden

Title data

Baier, Daniel:
Innovative Marktforschungsmethoden.
In: Roth, Stefan ; Corsten, Hans (ed.): Handbuch Digitalisierung. - München : Vahlen , 2022 . - pp. 777-798
ISBN 978-3-8006-6562-4
DOI: https://doi.org/10.15358/9783800665631-I

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Mar 2022 07:36
Last Modified: 24 Mar 2022 07:36
URI: https://eref.uni-bayreuth.de/id/eprint/68998