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Lead User In Business-To-Business Applications : Implementing The Voice Of The Customer To Verify External Ideas

Title data

Sänn, Alexander ; Baier, Daniel ; Rese, Alexandra:
Lead User In Business-To-Business Applications : Implementing The Voice Of The Customer To Verify External Ideas.
2013
Event: 11th International Open and User Innovation Workshop , 15.-17. Juli 2013 , Brighton (UK).
(Conference item: Workshop , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 08:36
Last Modified: 17 Feb 2015 08:36
URI: https://eref.uni-bayreuth.de/id/eprint/6922