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Using Additional Data Collection and Analysis Steps to Improve the Validity of Online-Based Conjoint Experiments

Title data

Selka, Sebastian ; Baier, Daniel:
Using Additional Data Collection and Analysis Steps to Improve the Validity of Online-Based Conjoint Experiments.
2011
Event: 33rd INFORMS Marketing Science Conference , 09.-11.6.2011 , Houston, USA.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 11:01
Last Modified: 17 Feb 2015 11:01
URI: https://eref.uni-bayreuth.de/id/eprint/6971