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Better Together : Involving Consumers in the Ideation, Creation and Dissemination of Transformative Value

Title data

Bilstein, Nicola ; Verlegh, Peeter W. J. ; Klostermann, Jan ; Akpinar, Ezgi:
Better Together : Involving Consumers in the Ideation, Creation and Dissemination of Transformative Value.
In: Journal of Service Management. Vol. 33 (2022) Issue 4/5 . - pp. 520-530.
ISSN 1757-5826
DOI: https://doi.org/10.1108/JOSM-11-2021-0414

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Transformative value; Customer innovation; Customer participation; Customer dissemination; Word-of-mouth (WOM); Communication
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 May 2022 06:41
Last Modified: 13 Jul 2022 06:49
URI: https://eref.uni-bayreuth.de/id/eprint/69725