Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

To Tell or Not to Tell? : The Effect of Informing Consumers about the Cooperation with a Startup in Developing Smart Products

Title data

Bilstein, Nicola:
To Tell or Not to Tell? : The Effect of Informing Consumers about the Cooperation with a Startup in Developing Smart Products.
2021
Event: Research Seminar des Departments of Marketing and Retail Management, Surrey Business School, University of Surrey, UK , 02.12.2021 , online.
(Conference item: Other Event type, Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 02 Jun 2022 09:02
Last Modified: 02 Jun 2022 09:02
URI: https://eref.uni-bayreuth.de/id/eprint/69944