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The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experimental Study on Actor Engagement Behavior

Title data

Stegmann, Pascal ; O'Reilly, Norm ; Ströbel, Tim:
The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experimental Study on Actor Engagement Behavior.
2022
Event: 37th North American Society for Sport Management (NASSM) Anual Conference , 01.-05.06.2022 , Atlanta, GA, USA.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 09 Jun 2022 06:41
Last Modified: 01 Sep 2022 12:46
URI: https://eref.uni-bayreuth.de/id/eprint/70019