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Augmented Reality to Ameliorate Customer Participation? : An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes

Title data

Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold ; Er, Baran ; Hellwig, Jonas:
Augmented Reality to Ameliorate Customer Participation? : An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes.
In: Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference. - Baveno , 2022

Further data

Item Type: Article in a book
Refereed: Yes
Additional notes: Forthcoming
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 09 Jun 2022 09:06
Last Modified: 09 Jun 2022 09:06
URI: https://eref.uni-bayreuth.de/id/eprint/70048