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Data Mining in Marketing : Overview and Recent Developments

Title data

Baier, Daniel ; Decker, Reinhold:
Data Mining in Marketing : Overview and Recent Developments.
2009
Event: International Workshop on "Data Mining Partnerships Between Universities and Industry" , 12.2.2009 , Tokio.
(Conference item: Workshop , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Feb 2015 10:45
Last Modified: 18 Feb 2015 10:45
URI: https://eref.uni-bayreuth.de/id/eprint/7007