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How do Brands evolve? An Exploration of Brand Co-Creation Performances

Title data

Griebel, Lars ; Ströbel, Tim:
How do Brands evolve? An Exploration of Brand Co-Creation Performances.
2022
Event: 51th European Marketing Association Conference (EMAC) , 25.-27.05.2022 , Budapest, Hungary.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 14 Jun 2022 07:20
Last Modified: 14 Jun 2022 07:20
URI: https://eref.uni-bayreuth.de/id/eprint/70083