The Future is now – Oder: Weshalb wir Marketer über Alexa sprechen sollten

Title data

Föhr, Jonas ; Germelmann, Claas Christian:
The Future is now – Oder: Weshalb wir Marketer über Alexa sprechen sollten.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 68 (June 2022) Issue 2 . - pp. 16-20.
ISSN 1436-798X

Further data

Item Type:	Article in a journal
Refereed:	No
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences 300 Social sciences > 330 Economics
Date Deposited:	30 Jun 2022 06:47
Last Modified:	30 Jun 2022 06:47
URI:	https://eref.uni-bayreuth.de/id/eprint/70312