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Corporate Adoption of Social Computing : A Process-Based Analysis

Title data

Räth, Philip ; Urbach, Nils ; Smolnik, Stefan ; Butler, Brian S.:
Corporate Adoption of Social Computing : A Process-Based Analysis.
In: Journal of Information Technology Case and Application Research. Vol. 14 (2012) Issue 2 . - pp. 3-27.
ISSN 2333-6897
DOI: https://doi.org/10.1080/15228053.2012.10845699

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI Digital LifeNo information
Projektgruppe WI Kommunikation & IT-gestützte ZusammenarbeitNo information

Abstract in another language

Digital natives – the generation for whom the Internet has always existed – have embraced the medium as one of choice. They use social computing applications as a medium for many activities, including receiving and giving product advice (ratings, comments), meeting with and talking to friends (social networking, chat), organizing events (social networking), learning (Wikipedia, weblogs), and communication with the general public (Youtube, weblogs). Facebook, a social networking service, has reached an audience of approximately 800 million users; young Iranians organize protests against their government via social networks, while amateur journalists and artists are viewed by millions on Youtube and weblogs. Inspired by these developments, corporations now seek to adopt social computing applications and derive similar benefits for their organizations. However, despite their growing interest, many firms report significant problems with the implementation and acceptance of social computing applications. We describe how three companies solved significant communication and collaboration issues by incorporating social computing applications into their intranets. Particular attention is paid to the deployment and adoption processes.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Social computing applications, social software, corporate adoption, business value of IT, process theory, IS adoption, Wiki, weblog
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and strategic IT management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and strategic IT management > Professorship Business Informations Systems and strategic IT management - Univ.-Prof. Dr. Nils Urbach
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 02 Apr 2015 07:11
Last Modified: 07 Mar 2018 12:15
URI: https://eref.uni-bayreuth.de/id/eprint/7957