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Using Institutions to bridge the Trust-Gap in Utility Computing Markets - An extended "Trust Game"

Title data

Balke, Tina ; Eymann, Torsten:
Using Institutions to bridge the Trust-Gap in Utility Computing Markets - An extended "Trust Game".
In: Hansen, Hans Robert ; Karagiannis, Dimitris ; Fill, Hans-Georg (Hrsg.): Business Services: Konzepte, Technologien, Anwendungen ; 9. Internationale Tagung Wirtschaftsinformatik. Band 2. - Wien : Österreichische Computer Gesellschaft , 2009 . - pp. 213-222 . - (books@ocg.at ; 247 )
ISBN 978-3-85403-247-2

Official URL: Volltext

Abstract in another language

With the ongoing evolution of the Internet as trading platform and the corresponding paradigm change from small non-anonymous markets to their large anonymous utility computing pendants, new challenges arise. One of them is the promotion of trust in these new markets as it is an essential prerequisite for bilateral economic exchange 2. This paper tries to meet this challenge by using an evolutionary game-theoretic approach in combination with institutions. Starting from a basic trust game it will show that the introduction of institutions will lead to the crowding in of trustworthy behavior, even if no special detection capabilities are available.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII > Chair Business Administration VII - Univ.-Prof. Dr. Torsten Eymann
Research Institutions > Research Centres > Forschungszentrum für Modellbildung und Simulation (MODUS)
Research Institutions
Research Institutions > Research Centres
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
000 Computer Science, information, general works > 000 Generalities, Science
300 Social sciences > 330 Economics
Date Deposited: 25 Aug 2014 11:21
Last Modified: 15 Dec 2016 11:19
URI: https://eref.uni-bayreuth.de/id/eprint/924