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Motivational differences in food orientation and the choice of snacks made from lentils, locusts, seaweed or “hybrid” meat

Title data

de Boer, Joop ; Schösler, Hanna ; Boersema, Jan J.:
Motivational differences in food orientation and the choice of snacks made from lentils, locusts, seaweed or “hybrid” meat.
In: Food Quality and Preference. Vol. 28 (2013) Issue 1 . - pp. 32-35.
ISSN 0950-3293
DOI: https://doi.org/10.1016/j.foodqual.2012.07.008

Project information

Project financing: Andere

Abstract in another language

The recently developed Food Choice Motives (FCM) questionnaire was used in a survey among a sample from the general population in the Netherlands (n = 1083) to examine the relationship between motivational differences in food orientation and the choice of snacks made from environmentally-friendly proteins (i.e. lentils, locusts, seaweed or “hybrid" meat). The results show that there is room for a change to a diet with more environmentally friendly proteins, with the exception of insects. As hypothesized, there were important differences between consumers depending on the level and direction of involvement with food. The study identified potential “trendsetters” who appreciated authentic sources of proteins, such as lentils and seaweed, but who were less likely to choose a product that is not pure but hybrid. A hybrid meat product may be acceptable to lowly involved consumers but they will not actively search for more environmentally friendly proteins.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Profile Fields
Profile Fields > Emerging Fields > Food and Health Sciences
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 100 Philosophy and psychology > 150 Psychology
Date Deposited: 27 Mar 2015 07:47
Last Modified: 11 Jun 2015 12:31
URI: https://eref.uni-bayreuth.de/id/eprint/9324